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Healthy Transformation MD
A Lifestyle Medical Group

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Ojen Masrour, M.D.
21301 Sherman Place, Suite 210
West Hills, CA 91307
Phone: 818-702-9962


First Line Therapy
First Line Therapy
Healthy Transformation

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Popular Weight Loss Programs: Why They Don't Work For So Many People in Southern California

By: Dr. Ojen Masrour on April 25, 2017

Here in greater Hollywood land, it's no surprise that diets are in abundance. Home to some of the world's fittest and most beautiful people, Southern Californians seem to be inundated with promises of diets that will work day after day. And all too often, these diets fall far short of their promised results!

So why don't these and other popular weight loss programs and diets work for everyone?
  • Jenny Craig
  • Nutrisystem
  • Weight Watchers
  • Garcinia Camboga
  • Lindora
  • Slim Fast
  • Grape Fruit Diet
  • Cabbage Soup Diet
  • Regan Diet
  • Herbal Life
  • Hydroxycut
  • Detox Diet
  • Atkins
  • Southbeach Diet
The answer is that the programs typically aren't sustainable by the average Southern Californian, and in other cases just aren't affordable.

Weight LossThat is, they either cannot be adhered to over the long term, due to cost, or inconvenience or a combination of both. For example, it's unrealistic to expect anyone to only eat food created and shipped to your home for years on end. The cost alone, to say nothing of the inconvenience, will make this impossible for many people.

Moreover, fad diets such as the Atkins Diet promotes a diet void of healthy carbohydrates, such as those found in fruits and certain vegetables. (It's also worth mentioning that Dr. Atkins' medical report upon his death revealed that he had a history of heart attacks, congestive heart failure, and was considered obese by today's healthy weight standards).

Weight loss programs such as Slim Fast are almost guaranteed to fail, as no one in their right mind could stomach (pun intended) the idea of drinking milk shakes in lieu of eating a meal every single day for any reasonable period of time.

All of these diets and their accompanying food items and products may indeed be designed to help you lose weight, but don't forget that these companies all have a bottom line, and investors to answer to, so there will always be a desire to improve their bottom line. And that means that they count on people remaining overweight, and remaining loyal to their quick fix diets.

First Line TherapyOn the other hand, First Line Therapy, offered by Dr. Ojen Masrour, founder of Healthy Transformation Lifestyle Medical Group succeeds where other "weight loss" programs fail.

Unlike popular weight loss programs, requiring you to pay for specific, prepared foods, First Line Therapy does not require the purchase of any food or pre-made meals. Instead, First Line Therapy seeks to prevent yo-yo dieting, and the feelings of guilt, or shame that follow when the diet, or weight loss program isn't followed precisely.

First Line Therapy provides Southern Californians struggling with their weight the opportunity to make an entire lifestyle change, to include eating habits, but also with a focus on overall well-being. First Line Therapy is customized for every patient instead of a "one-size-fits-all" model. There are no meals to buy, and no upfront fees to pay. First Line Therapy offered by Dr. Masrour in West Hills, CA is a drug and medication free program, and is likely covered by your insurance company. *

By pairing healthy eating plans with a reasonable exercise program, and lifestyle coaching, First Line Therapy has proven to be a realistic way to lose weight and keep it off. Patients of Dr. Masrour who have opted for First Line Therapy report that they love being able to eat foods that they like, that they can easily prepare, and that are both delicious and healthy. In addition to losing weight steadily through a custom tailored meal and weight loss plan, First Line Therapy patients also benefit from correcting nutritional deficiencies, and improving overall health.

If you'd like to talk with Dr. Masrour about First Line Therapy can help you to lose weight, and bolster your overall health and well-being, contact Healthy Transformation, A Lifestyle Medical Group by calling our West Hills, CA office at 818-702-9962.

* Contact our office to find out how your specific PPO, or Medicare benefits will cover your unique treatment and therapy.


21301 Sherman Place, Suite 210, West Hills, CA 91307





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